Search Engine Optimization (SEO) can be defined as the activity of making small modifications to parts of your Web Pages or whole Web Sites in order to make it more search engine-friendly, thus getting higher positions in organic search results.
This article is only about WebSite SEO, so here is a list of things you should know before creating a website.
The title tag:
- a title tag tells users and search engines the topic of a particular page.
- the tag should be unique to every page and should communicate the topic of the page's content.<br /><br /><div class="separator" style="clear: both; text-align: left;"> <a href="http://3.bp.blogspot.com/_Xwgyyhja3HU/TUWikpHSBXI/AAAAAAAABH0/Ignu2XjWPYc/s1600/page_title.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/_Xwgyyhja3HU/TUWikpHSBXI/AAAAAAAABH0/Ignu2XjWPYc/s1600/page_title.jpg" /></a></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"></div><div class="separator" style="clear: both; text-align: left;"> <b>Meta description tag:</b></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">- this tag tells search engines a summary of what the page is about. This tag should not be more that a paragraph.</div><div class="separator" style="clear: both; text-align: left;"> <a href="http://3.bp.blogspot.com/_Xwgyyhja3HU/TUWjPb0RdEI/AAAAAAAABH4/Sf0yPIZIEvY/s1600/page_description.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/_Xwgyyhja3HU/TUWjPb0RdEI/AAAAAAAABH4/Sf0yPIZIEvY/s1600/page_description.jpg" /></a></div><br />Creating a good navigation system made mostly of text link will help search engines to crawl and understand your website easier, and this is good for your users too.<br /><div style="text-align: justify;"><b><br /></b><br /><b> The structure of your URLs:</b></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">- it is very good to create a directory structure for your website, which describe your categories and filenames. </div><div style="text-align: justify;"> <br />This will not only help you keep your website better organized, but it could also lead to better crawling of your website by search engines.</div><div style="text-align: justify;"><br />- the name of your files and directories should be related to your content, that way you can make your urls more friendly.</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><i>Here's an example of a friendly URL:</i></div><div style="text-align: justify;"><span class="Apple-style-span" style="color: #cc0000;">http://www.your-website.com/exotic-cars/ferrari-enzo.html</span></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><i>and here a non friendly URL:</i></div><div style="text-align: justify;"><span class="Apple-style-span" style="color: #cc0000;">http://www.your-website.com/dir1/page1.html</span></div><div style="text-align: justify;"><br />- write explicit anchor text (<span class="Apple-style-span" style="color: #cc0000;"><a href=" ">anchor text here</a></span>) or clickable text in a link, so that your users and search engines will know something about the page you're linking to.</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><b>Create a sitemap for your website.</b> </div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">A sitemap is a simple page on your site that displays the structure of your website, and usually consists of a hierarchical listing of the pages on your website. </div><div style="text-align: justify;">You should have two sitemaps, one for your visitors and one xml sitemap to be sent to diferent search engines, so that your website gets indexed faster. </div><div style="text-align: justify;">Here is a link that will help you <a href="http://www.xml-sitemaps.com/">generate a xml sitemap</a>.</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><b>Use <h1></h1> tag for your article title.</b></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">- you should use the heading tags for your articles. These are from <span class="Apple-style-span" style="color: #cc0000;"><h1></h1></span>, the most important, to <span class="Apple-style-span" style="color: #cc0000;"><h6></h6></span> the last important.</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><b>Optimize your images</b></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">- don't give your images file generic names like <span class="Apple-style-span" style="color: #cc0000;">"image1.jpg"</span>, give them names that describe what they show to your users, but not too long names;</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">- add the <span class="Apple-style-span" style="color: #cc0000;"><<alt>></span> attribute to your website images and write a descriptive text to it;</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">- try to keep all your website images into <span class="Apple-style-span" style="color: #cc0000;">one directory</span>.</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">These were some of the basic SEO rules for creating a website that's search engine friendly. </div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">Following these rules will help you in the process of search engine optimization for your website and this may lead one day to a <span class="Apple-style-span" style="color: #0b5394;">top 10 website</span> in its domain.<br /><br /><br /></div></span></div>
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