Search Engine Optimization (SEO) can be defined as the activity of making small modifications to parts of your Web Pages or whole Web Sites in order to make it more search engine-friendly, thus getting higher positions in organic search results.
This article is only about WebSite SEO, so here is a list of things you should know before creating a website.
The title tag:
- a title tag tells users and search engines the topic of a particular page.
- the
Meta description tag:
- this tag tells search engines a summary of what the page is about. This tag should not be more that a paragraph.
Creating a good navigation system made mostly of text link will help search engines to crawl and understand your website easier, and this is good for your users too.
The structure of your URLs:
- it is very good to create a directory structure for your website, which describe your categories and filenames.
This will not only help you keep your website better organized, but it could also lead to better crawling of your website by search engines.
- the name of your files and directories should be related to your content, that way you can make your urls more friendly.
Here's an example of a friendly URL:
http://www.your-website.com/exotic-cars/ferrari-enzo.html
and here a non friendly URL:
http://www.your-website.com/dir1/page1.html
- write explicit anchor text (anchor text here) or clickable text in a link, so that your users and search engines will know something about the page you're linking to.
Create a sitemap for your website.
A sitemap is a simple page on your site that displays the structure of your website, and usually consists of a hierarchical listing of the pages on your website.
You should have two sitemaps, one for your visitors and one xml sitemap to be sent to diferent search engines, so that your website gets indexed faster.
Here is a link that will help you generate a xml sitemap.
Use tag for your article title.
- you should use the heading tags for your articles. These are from , the most important, to the last important.
Optimize your images
- don't give your images file generic names like "image1.jpg", give them names that describe what they show to your users, but not too long names;
- add the <> attribute to your website images and write a descriptive text to it;
- try to keep all your website images into one directory.
These were some of the basic SEO rules for creating a website that's search engine friendly.
Following these rules will help you in the process of search engine optimization for your website and this may lead one day to a top 10 website in its domain.
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